Kraft’s Apparently Automatic Response

keyword coffee illicits nonapplicable response

I submitted a comment via Kraft’s website expressing my concerns about some of their coffee having been grown illegally in land set aside by the Indonesian government as a preserve for endangered species. Here’s the response I got back:

Thank you for visiting

I appreciate your interest in our partnership with the Rainforest Alliance organization.

Kraft Foods Inc. announced a partnership on October 7th, 2003 with the recognized international conservation leader Rainforest Alliance, to support the development of sustainable coffee production in Mexico, Colombia, Brazil and Central America.

For a full report and updates of this alliance, I would encourage you to visit our corporate site at Select the search tab and search on Rainforest Alliance.

Again, thanks for contacting us, and I hope you’ll continue to enjoy our products.

Kim McMiller
Associate Director, Consumer Relations

I understand that Kraft is a multinational corporation (they actually identify themselves for corporate puposes as Kraft Global) that receives untold numbers of comments per day, and that their supply chain is necessarily immense to provide all of the ingredients required to support their innumerable brands.  All the same, it would be nice to feel as if my concern registered as a blip on the proper graph (concerns about coffee supply:Indonesia) instead of the one that tracks concerns about coffee supply in the New World rainforests.

Leave a Reply